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MAXmedia
Marketing Tips
10 Social
Media Optimization Tips
1/ Increase your links - This is the first
and most important priority of your blog or website. Many sites are "static"
- meaning they are rarely updated. To optimize a site for
social media, it is important to increase the "linkability" of your content,
often called "link baiting". Give your audience something to link to to help boast
your popularity. Adding a blog is a great step, however there are many
other ways such as creating white papers, or even simply organizing
and aggregating content that exists elsewhere into a useful format,
such as articles, consumer reports, video reference
materials.
2/Make tagging and bookmarking easy - Use
quick buttons on your material to make
tagging and bookmarking a cinche. Sites like "technorati" “del.icio.us" and “digg”
have a large user base. Get to know the sites
and how their users are using their sites.
3/
Help your content travel - Social Media optimization is not just
about making changes to a site. When you have content that can be
portable (such as PDFs, videos, podcasts, photos), submit them to
relevant sites to help your content travel further. This
also helps in driving back links to your web site.
4/Encourage the mashup - Its now a world
of co-creation. Let others use your content. A great example
of this is YouTube providing code to cut and paste so visitors can
imbend videoa from their site.
Syndicating your
content through RSS also makes it easy for others to create mashups
that
can drive traffic.
5/Participate! Get in there and get
involved in discussions going on. Earn your
reputation on Digg.com. Social media is a two way street. Converse
with your community on a regular basis. Find your niche and work
it!
6/ Be a Resource - Even if it isn't of
immediate help, provide valuable information to your site. One
client who sells poison ivy skin care created an FAQ on poison ivy
facts. While users may not convert to an purchase, this page
is critical in helping brand their product
as well as gaining links from other sites. Though it may not yeild
short term benefits, the long term will be worth the effort.
7/
Reward valuable users. If you have created a Wiki or are using another tool
on your site to encourage visitors to add content, recognize and thank
them for their efforts.
8/ Know your
Audience. First understand who you are targeting, then
where they "hang out". Creating a page on mySpace may not always be
the best route if you are not trying to target a young demographic
with a heavy focus on music. Perhaps creating a Squidoo Lens
for your subject would be better or if you are a shopping site, try
StumbleUpon. For your business, get some PR with timely
articles on Digg.
9/ Be Overt. Stay real in your
efforts. Do not create a fictious name for your
marketing. Users can sniff you out like a rat and they don't
like it. It will
do you more harm than good. Be overt and direct.
10/
Stay fresh. Social media is
changing minute by minute. Keep up on new
tools, products and challenges and keep your pulse to the
beat.
Instead of looking
for customers, what if they found
you?
5
Cost-effective Web Traffic
Solutions
If you want to increase web traffic to your
site, here are 5 cost-effective approaches.
1)
PayPerClick Advertising - With Google's position as the number
one search engine, take advantage of their cost effective
cost-per-click advertising. You purchase keywords and depending upon
how much you are willing to pay per-click will determine what
position you are in and how frequently your ad appears. The more
popular the keyword is, the higher the price you'll pay for the
click. Be sure to figure out your profit margin and what you are
willing to pay for your leads or actions (commonly referred to as
the CostPerAction or CostPerLead).
2) Affiliate Marketing - This is a great way to distribute your
products or services. Locate similar sites to advertise either via
their web site or email programs. If consumers purchase something
from your site and the lead came from the affiliate, you pay the
affiliate a pre-established referral, between 15-50 percent. To
locate affiliates, check out www.affiliatesdirectory.com.
Google also rolled out a new
CostPerAction program wherein they will distribute your ad via
their content network an
3) Banner Ads - Banner ads are
resurging although be cautious about costly banner advertising
campaigns. Banners should supplement your online advertising and not
be the primary source. Regardless, if you can find affordable banner
advertising, by all means, do it. Any link to your site helps boast
your search popularity, which in turn boasts your search engine
positioning.
4) e-mail Marketing - Building your own opt-in email marketing lists is by far one
of the best means to market your products and services and to keep
your customers informed and up to date. Research is proving this
method to be extremely successful and proves to have a high
conversion rate if done well! If you are looking to acquire new
business by purchasing an email list, be very
cautious. Purchased email lists tend to do poorly.
For example, if you rent a list of 1,000 emails for $200 and you get
a 2 percent click through with 10% signing up, your cost to acquire
two new customers just became $100 per name!
5) Search Engine Optimization -
Run
a small ad on an e-zine, a local newspaper web site or an affiliate
site. The cost can be as little as $20 to $40 per 1000 impressions.
This is a great way to build exposure and brand
awareness.
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